Packaging & Product Design

Packaging an oatmeal brand that loves your taste buds and your guts.

The project involved competitive research, brand strategy, brand identity and packaging design for their first line of products – India’s first probiotic oatmeal. The ask was to create a breakfast cereal brand like no other – youthful without being childish, trustworthy without any asterisks, something that no one had seen before. And that’s exactly what we did.

Trend Spotting

Identifying and contextualised articulation of emerging trends.

Cultural insight

Decoding the semiotic clues for deeper understanding of user segments.

Design Research

Conducting ethnographic research to understand the latent needs & wants of the users.

Experience Strategy

We create brand aligned strategies for various user touch points like retail, product, packaging & digital applications to deliver a cohesive brand experience.

We speak design.
Building better connections
between you and your customers.

Whether it's a brand, product, experience, or a way to grow, Lucid provides the best talent to identify opportunities and design the way forward.

We transform businesses by playing a meaningful role in people's lives.

problem
reframing

fresh ideas
fallow trend

quick
prototype

Engagement models
we offer.

Fixed price

For fixed project deliverables and controlled investment, say goodbye to unexpected costs and hello to a tailored and reliable approach to achieving your goals.

Time and material

For those seeking a flexible and transparent approach to project management, we provide detailed breakdowns of time and cost, ensuring you only pay for what you need.

Staff augmentation

Complement your existing operations with additional research and design resources and expertise, seamlessly integrated to help you reach your goals faster.